Everybody just assumes that somebody else has done the due diligence. Why else would the company be valued so much? They think. The more the value, the more people jump in assuming others have done the due diligence. So all it takes is a few people with enough money or influence jumping in at the beginning.
This exactly; when your banking or investment app shows the stock, you assume already that it has been vetted by people who know so much more about all this than you.
Nikola Motor Co was valued $22B with a "fully functional" truck rolling downhill.
Maddoff ponzied $65B without a business.
It really is wild that so much money gets thrown at frauds without proper due diligence.