There is no such "clear" label on the video or website. Tesla titled the page "Tesla Self-Driving Demonstration". Tesla's embedded video is titled "Autopilot Full Self-Driving Hardware (Neighborhood Long)" with a video description that says[1]:

> Take a ride in a Tesla with Full Self-Driving Hardware.

That's it. Nowhere is it "clearly labeled as an ad for future software capabilities".

[1] https://vimeo.com/192179727?embedded=true&source=vimeo_logo&...