LastPass pricing model is what turned me off. I am happy to pay for services I use regularly, but I remember the pricing model didn't seem appropriate for what they were offering. The short cutoff period added insult to injury.
I checked out Bitwarden and it seemed like a better version of LastPass that just happened to be free. Their paid model doesn't appeal to me so I don't subscribe, but I would enjoy paying if they offered something that did.
(Off-topic: Bitwarden seems like an exact LastPass clone all the way down to the UI. Do they share a similar codebase or something? Like was one forked from an OSS version of the other?)
Same, I even remember paying for LastPass for a bit. It was more that I wanted to support a service I liked (same reason I pay for other services). Though I find BW's paid model a bit surprising. I know it is only $10/yr, but the only real value here is 1GB storage and yubi/fido keys. I don't have yubi keys (they seem cool but also a pain in the ass) and 1GB seems rather small.
Looking at Google, Dropbox, and Apple, storage pricings range from 4GB/$ (Apple) to 20GB/$ (Google's 5+TB plans). I'm willing to bet that offering 5GB would make it more worthwhile and a very small fraction of your users would actually use it. What are you going to store? Your passport photo and driver's license? I wonder if there would be a psychological effect here because it is really hard to tell if 1GB is enough or not. At least your average person has no idea.
One paid feature that can be very important is designating emergency access contacts. A family member had a stroke last year (doing much better now) and one thing that made life much easier was having access to his passwords - in this case because I'd set him up with Keepass years ago and still had the password saved.
I checked out Bitwarden and it seemed like a better version of LastPass that just happened to be free. Their paid model doesn't appeal to me so I don't subscribe, but I would enjoy paying if they offered something that did.
(Off-topic: Bitwarden seems like an exact LastPass clone all the way down to the UI. Do they share a similar codebase or something? Like was one forked from an OSS version of the other?)