Virtue signaling is all about saying you did the nice thing without showing you did the nice thing.
If a company really did the nice thing then it should be visible and they wouldn't have to tell everyone about it. It's that aspect of virtue signaling language that rubs people the wrong way.
If a company really did the nice thing then it should be visible and they wouldn't have to tell everyone about it. It's that aspect of virtue signaling language that rubs people the wrong way.