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Check your timeline: Apple bought NeXT, then Steve Jobs returned, not the other way around.

There are many reasons why NeXT beat out BeOS. NeXT spent years making NS ready for the enterprise. Be OS was a great technology demo, but it had yet to be battle tested.

NextStep would have been a great example of how better products often fail. Getting sold to Apple was not at the top of our list of successful exit strategies.



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