Having annoying or disturbing loud human noises over the PA system for the entire flight is not something one does to "arouse curiousity".

There's no way this is a sanctioned AA marketing program.

Strong Ken M vibes here.

Pastor said that with the sharp rise in liberols taking the flu shot this year there is bound to be a rise in spooks and frights.

Scare your passengers on an airplane is very festive indeed.

Far too early for Halloween, and I can't imagine such a company doing this as a marketing stunt.