A lot of what is going on just looks, for instance, like "musicians talking about their tools" (selling guitar pedals) or "hikers talking about how they got the weight down to do a through hike" (selling fancy bags) or "how to bunny hop a mountain bike" (selling $6k bikes).

I can feel its pull on me: especially around the bike, as I would like to be off the ground more but don't -really- wanna drop twice what I paid for my first car on one.