Domains are a type of identity. For example, a domain can be the identity of a company brand, which is valuable, without it being a specific person.
> When I log on to Blockscan chat, I sign in with Ethereum. This means that I am immediately visible as vitalik.eth (my ENS name) to anyone I chat with. In the future, to fight spam, Blockscan chat could "verify" accounts by looking at on-chain activity or POAPs.
Imagine that same idea, but with traditional domains and support on major platforms. I've wanted domain validated/verified identities for as long as I can remember. Imagine being able to use your domain name as a handle, with instant reputation/recognition, on all major platforms:
twitter.com/@example.net
youtube.com/@example.net
If you decentralize identity and reputation by tying it to a domain name rather than an identity provider like Facebook or Google, it creates opportunities around all of the things he mentions in the article. Attestations are the most interesting in my opinion.
> When I log on to Blockscan chat, I sign in with Ethereum. This means that I am immediately visible as vitalik.eth (my ENS name) to anyone I chat with. In the future, to fight spam, Blockscan chat could "verify" accounts by looking at on-chain activity or POAPs.
Imagine that same idea, but with traditional domains and support on major platforms. I've wanted domain validated/verified identities for as long as I can remember. Imagine being able to use your domain name as a handle, with instant reputation/recognition, on all major platforms:
If you decentralize identity and reputation by tying it to a domain name rather than an identity provider like Facebook or Google, it creates opportunities around all of the things he mentions in the article. Attestations are the most interesting in my opinion.