Well, sure, but this is "like product but minus the thing that makes product compelling.
If you want people to use a service, you have to give them a reason to use it -- "because it's good for you" isn't exactly going to fill your onboarding funnel, however true it might be.
An understanding of negativity requires an understanding of positivity. To shift the paradigm, one must offer a more fulfilling alternative. A rewarding experience would highlight the disadvantages inherent to the current paradigm.
A net-positive implementation would be the catalyst for mass migration.
"To shift the paradigm, one must offer a more fulfilling alternative. A rewarding experience would highlight the disadvantages inherent to the current paradigm."
Yep, that's what I'm talking about. What's the "more fulfilling alternative" in a social network that won't let you talk to people?
If you want people to use a service, you have to give them a reason to use it -- "because it's good for you" isn't exactly going to fill your onboarding funnel, however true it might be.