I love the idea in principle but, this is a tough sell. As much as I want to delete traditional social network apps (Facebook, Instagram, etc) from my device, I simply don't see that happening. Most people willing to pay $8 / month will want something out of it and as a result, it will be used mostly by professionals and content writers (as evidenced by the showcase in the home page). IMO, this is better suited to compete with public social networks like Twitter and LinkedIn. I wouldn't use it as an alternative to Facebook or Instagram, which IMO is far more detrimental to society than Twitter or LinkedIn. In an ideal world, I would like my friends and family to get off of FB and IG to use something like this but, I don't see that happening.