I've thought about this, and I agree, and I'm no lover of any of the FAANGs. It makes Apple look like they know what they're doing, whilst the others are just following others and going in and out with the tide. I think it all boils down to Tim Cook. Tim always seemed analytical and strategic in his thinking, and Apple's behaviour in this matter only serves to underscore that. As an operational guy, I think Tim is the best that any company has ever seen.