> Xbox?

Hmm, point. People tend to give video game systems more of a pass for historical reasons.

> How did Epic fair trying to get around the Play Store?

I assume they distributed non-Play Store APKs and it all quietly worked without any drama - that's how it is for Amazon, and how it's meant to work.

It was a complete failure.

I mean, in terms of whether they succeeded as a business, sure. One competitor failing doesn't mean competition is impossible or unimportant.