But what you're describing is exactly where "counterculture" flips over to "culture". It may have been counterculture at one point, but once it's grabbed up by the mainstream canon, it is no longer counterculture.
This is an important element of "cool", which is essentially the ebb-and-flow of ideas between counterculture and mainstream culture.
Pretty sure BLM was a media darling from the moment it was discovered. Maybe I have a weird media bubble, but the content I saw was endlessly pro-BLM (even contortions such as the memorable CNN reporter wearing a gas mask against a burning Kenosha with the caption “fiery but mostly peaceful protests”) for most of the last decade.
I can’t think of a way that BLM was ever counter-cultural.
> Pretty sure BLM was a media darling from the moment it was discovered.
It was the polished, highly educated, upper-middle class version of the activists that sprang up around the Ferguson protests. BLM was the mainstream corporate replacement of a street level movement, whose leaders acquired a habit of being found executed in the trunks of burned cars. A rehearsal for #TimesUp.
This is an important element of "cool", which is essentially the ebb-and-flow of ideas between counterculture and mainstream culture.