Exactly. A counter culture needs some room to take risks. You can’t do that with the Damocles’ sword of visibility/virality hanging over you 24x7. The other comment about being offline is right. You’ll find some cool pseudonymous writers online too.
100%. I see a lot of originality in web serials and fiction by indie authors. I've more or less stopped reading books that were curated by the Big Five publishing houses.