There are so many problems in this world that could be solved if only we could "get everyone to do X." The biggest problem is that we don't know how to "get everyone to do X." So when a small team comes up with a plan and says "we (small team) are going to do Y (something very technically difficult)", it's not helpful to reply "but wouldn't it be easier if we just got everyone to do X?"
Sure, but if X results in Z and Y is 0.00001 Z, it's not without merit to point out that perhaps that doesn't really accomplish Z, the nominal goal of Y.
It's worse than that, since it may give the lazy or disingenuous an opportunity to muddy the waters by pointing out that... "hey Y reverses Z (or 0.00001 of it) so we don't need to worry about it any more!".
> The biggest problem is that we don't know how to "get everyone to do X."
In most cases when we are bad its simply because we don't know any better, or because we are unaware of facts. Something has to tap into the roots of our motivation
