I know of a high level marketing consultant who, in the mid-late 90's was presenting to Kodak management. The presenter before him gave a 'rah rah' speech listing all of Kodak's core competencies. Prior to starting his presentation, the consultant offered some frank words for his audience. He said that all of those core competencies were fine, but that if Kodak wasn't fully focused on digital within the next few years, they would be in deep trouble. Management didn't like hearing that and invited him to leave the conference despite it being a multi-day engagement. That's the nature of large organizations - they tend to insulate themselves from painful truths and challenges by discounting or ignoring them.