I have come to see it as a sort of "Maslow's Hierarchy" for Data-needs where the base is getting data and the top is producing "results". Where in academia "results" is publishing papers in other industries it may be something else.

Somewhere between the top (glorious presentation) and bottom (no data) we can draw a fuzzy line that partitions the "glam stack" and the "drudge stack".

The more the reward structure is skewed toward the top, the greater the incentive is to just cook the data.