I completely agree with the premise that once you get past the initial scare, it really is very easy(assuming a programming background). I also set myself a goal of submitting an app by a deadline. I got to the day of the deadline, panicked because I hadn't submitted anything and wrote an app which totalled < 100 lines and took about 1.5 hours to write. 170k downloads later I'm thoroughly proud of the truly awful app I've made. Really worth the time investment both financially and emotionally