Yep, we think its a good targeted way to do merchandise, getting it into the hands of the most passionate startup fans. The best part so far is that we are connecting to people around the world, especially in places where there isnt as strong of a startup community.
Was not thinking of this currently. Do you think people outside of the startup world would be interested? I'm trying to make the designs interesting enough to appeal to others.
Totally.
I just wouldn't make anything so centered around the idea of a startup. As long as people have reason to gravitate toward the design, people will want it. This goes beyond aesthetics, though. It's probably a difficult balance to achieve, but it's definitely doable.