Recent anecdote; I was recently laid off and was on the hunt for a new position. After applying for hundreds of positions, I got a few interviews at one of the companies I was excited to work with.

Every single interview, from the ICs that were interviewing me, to the Director of the Org that I chatted with, had read one of the articles on my blog.

Ended up having some great conversations at the end of the interviews, and I think that's really what helped me get the offer.