This used to be common to all home computer platforms, with exception of the PC.
We used to buy the whole vertical experience, from hardware, OS integration and peripherals.
The clone market, which IBM failed to prevent, kind of broke this down.
Yet it is no surprise that OEMs nowadays try to bring this model back, not only because of Apple, also because it is the only means to differentiate themselves, while recovering the margins that have been lost all these years.
We used to buy the whole vertical experience, from hardware, OS integration and peripherals.
The clone market, which IBM failed to prevent, kind of broke this down.
Yet it is no surprise that OEMs nowadays try to bring this model back, not only because of Apple, also because it is the only means to differentiate themselves, while recovering the margins that have been lost all these years.