Often in life, "experience" is what you get when you do not get what you want. However, in John and Kyle’s case, experience is what they wanted and what they got from their adVenture. They certainly believed in their product, but unlike most entrepreneurs, their startup’s journey was more important to them than its ultimate destination.
I'm always fascinated by the "journey" more so than the "destination". In this case, The MouseDriver Chronicles sounds like a great story. Added to my "To Read" list!
They sold their business. From the beginning, they made it clear that they were interested in learning what it means to be an entrepreneur, rather than grow a huge company.
The sale price was never disclosed, but it was likely modest.
I am sick of hearing about google, ebay, etc. Great companies, but not applicable to most entrepreneurs.