fascinating, thanks for this insight. this rings very true. do you have any good ideas for customer acquisition?
my only devil's advocate response would be that if a site delivers very well and people start hearing about people who successfully met on that site (and there isn't a stigma admitting it), then this could drive new users....
this is actually pretty tough. facebook has really tightened things up with regards to privacy and it's api - certainly a good thing for users but you'll notice you rarely see apps all over people's walls like a few years back - it is much harder to do and always requires onerous permissions.
my only devil's advocate response would be that if a site delivers very well and people start hearing about people who successfully met on that site (and there isn't a stigma admitting it), then this could drive new users....