I'm not a scientist, and this is perhaps irrelevant to this thread, but since Jayzee is here, I just wanted to say how much I admire the charming video they've had on their site. Not to be negative, but it's not the most artistic or beautiful explanatory video out there, but that's why I like it; it's the embodiment of the Lean Startup approach, and how you don't have to have to spend loads and be a master at that particular craft to put something out there to explain your product. For the longest time I was unsure if I should make my own or pay for someone to do it (not sure what you guys did but I assume it wasn't one of those $10,000 videos a lot of "starups" have.) but seeing this gave me inspiration and the realization that this isn't some blockbuster movie, it's supposed to explain the product--and well, you got me moving and learning animation and some other neat skills in my spare time--and you showed me a great lesson...so thanks!
wow, thanks! Adam's friend made the video and his wife gave the voice-over so it has an all 'in-the-house' production!:)
I feel that for a non-consumer product like ours, where design is not the make or break difference, a video like the one that we have is more than sufficient to let people know more about the product.
Hope things continue to go well.