To add to this, in Ireland the main retailer for toys was Smyth’s. They didn’t sell the original Xbox because they sold PlayStation and when Microsoft tried to get the Xbox 360 stocked by them, they initially refused saying when people want to buy a games console they come into the store and ask to buy a PlayStation or a games machine. Nobody was going in asking for Xbox. Microsoft had to do a massive deal with them to get shelf space and it was always in the corner away from the Sony and Nintendo stuff.