In conjunction with the video from 'dkbrk below, I'd recommend "The Unreality of Pro Wrestling"[1] as an excellent introduction into the ongoing storylines, etc., that WWE has on top of the 'super-human "stunts"'. Certainly opened my eyes and definitely shows that the winner isn't a "moot point" but plotted and planned well in advance to keep the soap opera going (and indeed, that storyline continued right up to a couple of weeks ago when they did Money In The Bank in London.)
[1] https://www.youtube.com/watch?v=UaDAzXVycR4