This has one major implication: killing ad networks. Or, more specifically, killing ad targeting and CPA.
I for one won't be shedding any tears - as a woman that spends a lot of time on tech (and hence nominally male) websites, I am decidedly over getting ads for dating sites telling me how I'll be able to hook up with young women with no complexes...
Another classic - I hang out on some atheist sites, so of course I'm vitally interested in some Christian alpha course or what not - after all, I spend time on sites talking about religion, don't I?
The model is flawed. I find that so called targeted ads are almost entirely out of phase with my interests, almost comically so. That being the case, I'd rather not be giving unknown people the ability to more easily monitor my online behaviour.
This is completely backwards - you're complaining about untargeted ads, based only on the rough context of the page you're on.
Properly-targeted ads would know you're a) female and b) an atheist and show appropriate advertising if any was available.
Removing the UDID does nothing to prevent the type of ads you're complaining about - they work off of context, and context is always available to the ad server - but it does prevent ad targeting from getting better.
I for one won't be shedding any tears - as a woman that spends a lot of time on tech (and hence nominally male) websites, I am decidedly over getting ads for dating sites telling me how I'll be able to hook up with young women with no complexes...
Another classic - I hang out on some atheist sites, so of course I'm vitally interested in some Christian alpha course or what not - after all, I spend time on sites talking about religion, don't I?
The model is flawed. I find that so called targeted ads are almost entirely out of phase with my interests, almost comically so. That being the case, I'd rather not be giving unknown people the ability to more easily monitor my online behaviour.