>Now thinking what I can do to stimulate even a fraction of this level of customer feedback in my startup...
giving your customers $150k is probably a good starting point.
kickstarter is another of those online businesses that challenges the traditional definition of customer and supplier. Ze Frank isn't really their customer in this instance, he's more like a supplier, providing a service worth a large amount of money to kickstarter's customers (the donors). that much feedback from standard customers isn't really something you can expect, but if your startup has any transactions of that scale it's not unreasonable to ask for a meeting to get very detailed feedback as part of your contract.
giving your customers $150k is probably a good starting point.
kickstarter is another of those online businesses that challenges the traditional definition of customer and supplier. Ze Frank isn't really their customer in this instance, he's more like a supplier, providing a service worth a large amount of money to kickstarter's customers (the donors). that much feedback from standard customers isn't really something you can expect, but if your startup has any transactions of that scale it's not unreasonable to ask for a meeting to get very detailed feedback as part of your contract.