We have graphic artists that custom typeset the resumes manually. There are 2 revision rounds included in each purchase (additional revisions/edits/versions can be purchased) so there's back and forth with our artists.
You should mention his on your homepage. I assumed that the $99 got me a fill-in-the-blank Word template. Having a designer do the heavy lifting and polish sounds much more appealing. You could also easily upsell to editing and review too.
