That is in part the point of the article, I think. Ultimately this comes down to personal preference. Apple, Microsoft, Linux, everything has ups and downs and it shouldn't be more than personal preference. What becomes an issue is when fans of one group unconditionally defend or deny the flaws of their choice to the point that it's to their own detriment and enables their preferred company to be extremely predatory to their users. That is a phenomenon interesting enough to be worth looking into even if you can sidestep it by just not using Apple, because at the end of the day yes, it is as simple as just choosing your preference.