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It seems like a strategic acquisition. LinkedIn looks poised to be expanding more into business operations/communications, especially given their previous acquisition of CardMunch. I can definitely see them trying to position themselves as an indispensable communication tool for industry and business professionals.


And their acquisition of Rapportive fits in this context, too. (Great tools to help individuals in their business ops/comms.)


Then they should buy Yammer next.


I think Yammer is probably too expensive at this point. But they might want to build a competitor. Social CRM in general is a hot space and LinkedIn is well positioned to take a big chunk of that market.


But they need at least couple more hundreds of Millions to buy them.




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