What's not good faith about this? "Your custom won't work for us unless we get 100M"
Chances are this is not actually surprising for this customer. There's probably been a lot of talk between the sides, a lot of expectations that weren't met both ways.
What you're describing at your own company seems to be that same thing, no? Relationship wasn't going well, and it's gotta end somehow.
Now that's not to say this should be normalized, it shouldn't. But there needs to be some way to say "hmm, it doesn't make sense for us, business wise"
Chances are this is not actually surprising for this customer. There's probably been a lot of talk between the sides, a lot of expectations that weren't met both ways.
What you're describing at your own company seems to be that same thing, no? Relationship wasn't going well, and it's gotta end somehow.
Now that's not to say this should be normalized, it shouldn't. But there needs to be some way to say "hmm, it doesn't make sense for us, business wise"