They didn't really do a very good job of selecting marketing examples. The only good one, that shows off creative possibilities, is the knit elephant. Everything else looks like the results of a (granted fairly advanced) search through a catalog of stock footage.
Even search, in and of itself, is incredibly amazing but fairly commoditized at this point. They should've highlighted more unique footage.
The faster the tech cycle, the faster we become accustomed to it. Look at your phone, an absolute, wondrous marvel of technology that would have been utterl and totally scifi just 25 years ago. Yet we take it for granted, as we do with all technology eventually. The time frames just compress is all, for better or for worse.
Yeah man but there has to be some thresholds. We take phones for granted after years of active availability. I personally remember days when "what if your phone dies" was a valid concern for even short periods, and I'm not that old. Sora isn't even available publicly. At some point it crosses over from being jaded to just being a cynic.
On some level, it's healthy to retain a sense of humility at the technological marvels around us. Everything about our daily lives is impressive.
Just a few years ago, I would have been absolutely blown away by these demo videos. Six months ago, I would have been very impressed. Today, Google is rolling a product that seems second best. They're playing catch-up in a game where they should be leading.
I will still be very impressed to see videos of that quality generated on consumer grade hardware. I'll also be extremely impressed if Google manages to roll out public access to this capability without major gaffes or embarrassments.
This is very cool tech, and the developers and engineers that produced it should be proud of what they've achieved. But Google's management needs to be asking itself how they've allowed themselves to be surpassed.
wow the speed at which we can be blasé is terrifying. 6 months ago this was not possible, and felt this was years away!
They're not underwhelming to me, they're beyond anything I thought would ever be possible.
are you genuinely unimpressed? or maybe trying to play it cool?