1) It's not just blogging if there are actions behind it. If they change how a multi-million dollar business works for a month it's not just a blog post, is it?
2) "This is now really the ironic part, sharing advice how to come to new fresh ideas and project...considering that 37signals didn't have any new and really successful products for years" - well even if this was true, wouldn't an action like this help create something new and successful? And which part of the blog post is advice? So far as I can see, saying what they do != telling others what to do
2) "This is now really the ironic part, sharing advice how to come to new fresh ideas and project...considering that 37signals didn't have any new and really successful products for years" - well even if this was true, wouldn't an action like this help create something new and successful? And which part of the blog post is advice? So far as I can see, saying what they do != telling others what to do