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I'm comparing them because the form factor and use case look to be exactly the same (heck, the UI looks very similar too, both being made by Google).

Examples of Android set top boxes (the first one has 4 GB):

http://www.dealextreme.com/p/google-android-2-2-hdmi-tv-set-...

http://www.dealextreme.com/p/mele-1080p-android-2-3-internet...

They were featured recently by a local supermarket chain.



What, because they're square? By that measure, an Apple TV, Mac Mini and Airport Extreme are all in the same category.


From a consumer's perspective, isn't an Apple TV or a Mac Mini a substitute product? Especially at the 400 dollar price point of the Chromebox.

I mean, the sales pitch for the Chromebox is: surf the internet, stream movies and use some apps...


The Mac Mini - yes, the Apple TV - no. I don't think there's a lot of consumer confusion between set top boxes and desktop computers.

My point was it's like saying you don't understand why Apple sells the Mac Mini when the Apple TV is only $99.




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