There are hundreds of examples throughout history of people being marketed something horribly harmful to themselves and defending their need for it even after being explicitly shown the downsides. Oftentimes, instead of fixing the individual people society chooses to punish the businesses that abuse this lever.

Same shit with the Microsoft Netscape trial, really. People didn't want alternatives because Microsoft went absurdly far out of their way to stop fair competition on their platform. Now we're seeing the same shtick, again, on a different platform.