I'm not someone who has ever worked with SEO but I'd like to use this tool for other research purposes. Can you make a guide for someone who's entirely new to SEO but is experienced in the field of web and CS.

The guide could cover jargon and how the tool can be used to get started, it would really offer me a huge reason to start using this. Right now all I know is I need to have SEO incorporated into my website but I have no idea how.