How the fuck do people tolerate Phoronix? I know they do good reporting and are awesome in the Linux community ... but good god browsing their website is like walking through an old minefield in Vietnam. Every other word opens a popover, popovers on load, popovers if you scroll. Look at the sidebar and an ad will appear somewhere.
Its because "they do good reporting and are awesome in the Linux community" (also BSD). If someone else had the same level of reporting, I would go there. It is not much fun and I tend to hit "Read Later" and read it in InstaPaper.
I understand Phoronix's stated reason for papering themselves with ads, though I think it actually does them more harm than good. (They state it's because they are a one-man show and don't make much money.)
Though Phoronix occasionally puts up a plea not to do this, I just installed AdBlock Plus.