Low-margin businesses have you order by the counter and then the food is either delivered, or you pick it up yourself.
The app isn't there to improve on this. The app is there to maaaybe cut a little bit of hassle with replacing paper menus, but mostly promises to improve the business analytics site and creates many marketing opportunities, including but not limited to screwing with (er, personalizing) recommendations, creating incentive structures, and better tracking thanks to tricking the user into giving the vendor their phone number and bunch of other data.
And, whatever else on top it is, one thing the app is not is an improvement in convenience or experience to the user.
The app isn't there to improve on this. The app is there to maaaybe cut a little bit of hassle with replacing paper menus, but mostly promises to improve the business analytics site and creates many marketing opportunities, including but not limited to screwing with (er, personalizing) recommendations, creating incentive structures, and better tracking thanks to tricking the user into giving the vendor their phone number and bunch of other data.
And, whatever else on top it is, one thing the app is not is an improvement in convenience or experience to the user.