https://freakonomics.com/podcast/why-do-your-eyeglasses-cost...
Frames have crazy 100x markups and the market is dominated by a small number of companies. They interviewed people from Warby Parker (a newer, more inexpensive brand) and even they said they had to raise prices so they didn’t seem like knock-offs.
https://freakonomics.com/podcast/why-do-your-eyeglasses-cost...
Frames have crazy 100x markups and the market is dominated by a small number of companies. They interviewed people from Warby Parker (a newer, more inexpensive brand) and even they said they had to raise prices so they didn’t seem like knock-offs.