Nope. I find it hopeful. Maybe people in general are sick of the pandering and performative nonsense and are finally realizing "awareness" is a bullshit made up thing for people to feel better while doing absolutely nothing useful. As others have pointed out, this sort of stuff is actively harmful once entities learn to easily game it.
This sort of thing has sucked the air from anyone actually doing useful meaningful things - since anyone paying attention just rolls their eyes when someone talks about being green or whatever. Sure, some companies and orgs actually are legitimately doing useful and interesting stuff - but it takes so much personal research into each one now that anyone blathering about how they are green is met with instant suspicion to anyone remotely paying attention to the space.
The less administrative and marketing driven grift the better, even if it's a tiny little baby step. This sort of thing has done more to harm the environmental movement than helped it from where I'm standing.
This sort of thing has sucked the air from anyone actually doing useful meaningful things - since anyone paying attention just rolls their eyes when someone talks about being green or whatever. Sure, some companies and orgs actually are legitimately doing useful and interesting stuff - but it takes so much personal research into each one now that anyone blathering about how they are green is met with instant suspicion to anyone remotely paying attention to the space.
The less administrative and marketing driven grift the better, even if it's a tiny little baby step. This sort of thing has done more to harm the environmental movement than helped it from where I'm standing.