Are you saying that they couldn't say "100% fruit juice and no sugar added" on the label when the drink is a mixture of fruit juice and fruit juice from concentrate? What part of the regulation would prohibit this?
You can call it a fruit drink though, have photos of berries on the package, and text like "juice from berries" and so forth. Very easy to mislead consumers - most orange juice in the EU is like this.
They could not. That would not pass the 'clearly indicated' in the quoted rule. There is also another more general rule which enforces a label of 'sweetened' or 'with added sugars' for any kind of sweetening agent including fruit concentrate:
> 4. For fruit juices which have been sweetened by the addition of sugars, the sales name shall include the word "sweetened" or "with added sugar", followed by an indication of the maximum quantity of sugar added, calculated as dry matter and expressed in grams per litre. [1]
> A claim stating that sugars have not been added to a food, and any claim likely to have the same meaning for the consumer, may only be made where the product does not contain any added mono- or disaccharides or any other food used for its sweetening properties. [2]
Coming from a country of impenetrable legalese everywhere, I find these regulations very refreshing, they are incredibly easy to read and always straight to the point.
