Learn to drink it black, it’s good. But I do get beans and grind them so the brew is much higher quality. I’m assuming you drink that can of grinds for 3 bucks or instant. Those suck
I learned to drink it black, but not for health reasons. I did it to avoid having to depend on sugar a/o milk in order to have a coffee. Plus, nothing says "No nonsense" like "Coffee? Yes, black please."
It"s funny but also true? I have taken my coffee black for years now, having started because I wanted to just simplify my experience with it (among other things in my life). Not that my old coffee order was complex, but being lactose intolerant meant I needed to choose which milk substitute I was going to get, since not all coffee shops carried the same ones back in the day (less of a problem now, from what I understand). I grew to enjoy it black and still drink it that way to this day.
Going back to it, I think the need to simplify things was key for me. We are bombarded with so many choices, especially in our food products which I've described as the Breakfast Cereal Problem in the past. There are simply too many to consider them all with each shopping trip, so you are almost forced to just make one arbitrary choice and live with it unless you want to be paralyzed in the grocer aisle. None of the choices really offer a significant value or weight over the others, each cereal promising the same thing; to be part of a balanced breakfast, that Gestalt puzzle created by marketers to kick off our day.
Once you step back from that world, it does seem miserably pointless and the same can be said for the SSB's in the article. But on a deeper level, it says something about the stresses we introduce into our lives by chasing too many choices. I can't remember which of his books he mentions this in, but Richard Feynman seemed to have the same realization when struggling to decide what to get for dessert in restaurants. Eventually, be just settled on chocolate cake so he didn't have to make that decision anymore. That stuck with me for some reason, more than any concerns about how soda or whatever might be affecting my blood sugar, pushing me in the direction of just going with the more ubiquitous alternative; water.
Plus with soda at $4USD a pop in most restaurants these days, it's just cheaper to go with water. So we have health, simplicity and financial reasons to not go for the SSBs. Seems enough for me.
