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That doesn't follow. A third option is: shut down, wait for the pushback and for things to return to how they were before. And it might just be working.


There's no guarantee that will happen, and even if it does, TikTok will likely have lost marketshare by being unavailable for a period of time.

A financially motivated actor would have avoided the damage by spinning it out. They likely could have even kept a large minority share.




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