It seems that the main goal of those ads is to improve relations with geniuses, ...

		fus on July 30, 2012 \| parent \| context \| favorite \| on: Why Apple's new ads look like Microsoft made them. It seems that the main goal of those ads is to improve relations with geniuses, especially after articles like this: http://www.nytimes.com/2012/06/24/business/apple-store-worke...