Getting volunteers to do canvassing or similar things is a very common problem. Working in person with an organization is one form of volunteerism but especially with awareness or issue-based organizations (which political campaigns roughly corollate to) getting people to active themselves and others is a huge idea. What Amicus is doing - making it more likely that these "unactivated" supporters get a contact from someone they know could be a big deal for increasing the success rate. Congrats on the story guys.