They are starting to outcompete Hollywood on quality (see Godzilla minus one, Squid Game, Parasite, etc), they just don't have the hundred millions of dollars of marketing budget that Hollywood has to push and advertise their movies in foreign cinemas across the world, nor do Americans have a huge appetite of watching movies with subtitles, nor could they read even if they wanted to ("54% of adults have a literacy below sixth-grade level"[1]).
