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DHH's focus getting massive saving on storage costs is a head-scratcher. Usually, egress costs are punitive. Given LLM's are pretty good now, I modeled the break-even point of such a move from S3 (6PB) to a colo. Breakeven time 18 years(!!), even with 8 year depreciation cycle still looking at 8 years to breakeven. This is not including falling S3 costs in Amazon. Truth be told he is probably spending 10's of millions on servers running Rails (SSR), probably can cut that in half by moving to golang or java. This is peanuts in comparison.

  1. Initial costs of $2.5M to provision the hardware (disks, servers, enclosures, networking equipment, redundancy, software solutions etc.)
  2. Facility OPEX: $50,000/month (Power, connective, monitoring etc..)
  3. Staffing and Operation tools: $10,000 / month
  4. Replacement cycle of 5 years so assume $500,000/year ~ $41K/month


>2. Facility OPEX: $50,000/month (Power, connective, monitoring etc..)

Are you sure? It looks like they only have 1 rack (+1 in another facility for redundancy) and seem to have 40Gbit/s connectivity.

A full rack is in the range of 1k, connectivity around 600$ per 10Gbit/s. I have no idea how much power they consume but I doubt it's 40k$+ per month for a storage workload. I would guess they are in the 10k$ range. Those are only list prices I've seen in the wild so take it with a grain of salt but 50k seem VERY high.


1 rack is a recipe for failure, you need to split, even without that consider

  how many SSD's you need.
  power usage for all those SSD's
  inter-site connectivity (need to keep transferring data between the sites otherwise customers are going to be very surprised.
  maintenance and software costs (at the colo level)
All these add up, closer to $50K than some $2K (LOL). The way you guys (below) are talking, this is not some home server that serves personal videos. It runs (some) business operations for thousands of small/medium companies.


I've talked about 2 racks in different datacenters for 10k not 2k total. As you seem to like LLM here's the answer for a 50k colo

For $50,000/month in the USA, you could likely secure:

    Multiple full cabinets (approximately 10-12 cabinets)
    Higher power allocation (50-60kW total)
    Extensive bandwidth packages with multiple high-capacity connections
This seems both on the space of 10 full racks and 50kw power extensive.

I'm open to more details from you on why 50k is reasonable.


The power must be way less especially without spinning drives.


You numbers are way off. They posted the initial cost of the storage. Also the support costs.

The facility opex of 50k a month is just wrong for one rack.

Whatever LLM you used, it told you good sounding bullshit. Like LLMs do.


50k is in the ballpark for a 200kW GPU rack, which they are quite obviously not running.




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