The mental model I was presented with is that the ocean bulges toward (and, on the other side of the earth, away from) the moon, and the earth spins within the ocean. If you take a perspective that is fixed to a particular point on the earth, you'll see the tides constantly moving past, but that's an illusion just like the rising and setting of the sun. They're both really the rotation of the earth.

Also relevant is that the oceanic bulge is along the elliptic, but the earth's axis of rotation is tilted. So the effect can vary by latitude.