The effect is the same; as soon as the bottom line turns red, the business's survival becomes acutely time-bound based on burn rate and available cash.
And yeah, there are plenty of things they could be doing to make up that 10%. But there are still plenty of ways people who insist on the old model can introduce inertia into the push for change. They understand the old model, have experience with it, and are averse to a hard bout of learning and possibly failing a indeterminate number of times before getting the new model right. Those things are hard, and come with the added risk of tarnishing their own professional image, and the image of the newspaper. It's easier in the short term to just whine.
And yeah, there are plenty of things they could be doing to make up that 10%. But there are still plenty of ways people who insist on the old model can introduce inertia into the push for change. They understand the old model, have experience with it, and are averse to a hard bout of learning and possibly failing a indeterminate number of times before getting the new model right. Those things are hard, and come with the added risk of tarnishing their own professional image, and the image of the newspaper. It's easier in the short term to just whine.